LFOR
LFOR is
We hope that everyone involved with us will cherish Love, Live, and Life in their daily lives.
We named it with the hope that we can be there to guide you to that goal.
Through traditional plants, we hope to not only connect with traditional plant producers and those around them, but also with the people who have been involved.
We will continue to support people who cherish their daily lives, so that we can further enrich their lives.
Takano Risa
百草紅茶開発者・代表取締役CEO
He has a strong sense of curiosity and loves to explore everything.
His love of black tea led him to research Japanese black tea for over nine years.
He has visited various parts of the country, including Shizuoka Prefecture, Ibaraki Prefecture, Fukuoka Prefecture, and Nara Prefecture,
He has been interacting with farmers, and at LFOR he is using the connections and knowledge he has gained through this process to get involved in the Hyakuso black tea business.
<Major papers and publications>
Takano, R., & Kanama, D. (2019). The growth of the Japanese black tea market: how technological innovation affects the development of a new market.
Takano, R., Yamada, N., & Kanama, D. (2022). Exploring the value creation process in the Japanese black tea market and tourism. The Routledge Handbook of Tea Tourism.
Takano, Risa, and Kinama, Daisuke (2023) "Exploring Changes in the Domestic Black Tea Market: The Value of Domestic Black Tea Created by Diversity and Future Prospects," World Green Tea Association Bulletin (53), 15-18.
Mission
Changing the future of traditional plants
Traditional plants are disappearing from all over Japan.
Medicinal herb cultivation and tea cultivation were once established industries in the mountainous regions of Japan.
Now, production areas are disappearing one after another.
At LFOR, we turn our attention to these traditional plants,
We will unearth traditional plants buried in various places and pass them on to the future.
Vision
Working with producers to bring traditional plants into everyday life
We aim to bring back the spotlight to the traditional plants that have been passed down in the region.
Together with producers and those around them
We will develop new markets and propose products and services that are in line with modern values.
Traditional plants blend into everyday life.
Our ideal is to increase the number of people living this kind of life.
Company Name
location
Establishment
Representative name
Business details
contact address
Company Profile
株式会社LFOR
石川県金沢市此花町5番6号ライフ金沢第1ビル 601
2022年2月
髙野里紗
ブレンドティーの開発・製造・販売
Partner
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Yohei Sasaki
Professor, Department of Pharmaceutical Sciences, Institute of Pharmaceutical and Health Sciences, Kanazawa University
Kei Okamoto
Representative of "Japanese Black Tea Specialty Shop Momiji Kureha"
Hiroshi Takata
"Takanakari Tax Accountants Corporation"
Certified public accountant/tax accountant